Wise Owl Shopper Discounts

Media

Vitaco Chooses Bauer To Launch Aussie Bodies’ New Product – B&T

Bauer Media has created an integrated campaign for nutrition company Vitaco after winning a competitive pitch against a global advertising agency.

Vitaco awarded Bauer the launch campaign for its new Aussie Bodies Lo-Carb Whip’d bar based on an insight that on average, one in four women feel guilty after eating chocolate.

Bauer’s Brand Xperience team led the successful pitch and generated the insight based on their research findings of things that women feel most guilty about.

Targeted at women aged 25 to 45 with busy and active lifestyles, the campaign has been designed to raise awareness for the Lo-Carb Whip’d bar variants and convert customers through trial.

The creative, which was produced by Bauer Creative Studios, centres around how Aussie Bodies Lo-Carb Whip’d bars give women one less thing to feel guilty about with a call to action, ‘Aussie women, it’s time to let go of some of the guilt’.

The campaign includes video, native content, social media and magazine creative, and will run across Bauer’s portfolio of premium and trusted brands. In addition, the bars have been reviewed on Bauer’s newly-launched product review website, TrialTeam.com.au[1].

Jane Waterhouse, general manager of commercial and innovation at Bauer Xcel Media, said: “Bauer has influential relationships with high-value audiences, and we are delighted to be able to create customers for Aussie Bodies by connecting their products with our audience.

“The decision to award Bauer this campaign over a larger and more established creative agency is testament to the talent, data and expertise we have in-house, and demonstrates the deep understanding we have of women and how to engage with them.”

Amy Huntley, marketing manager at Aussie Bodies, said the campaign is quite a departure from those Aussie Bodies has done in the past.

“However, the insights that Bauer uncovered are extremely powerful, and subsequently this messaging has become the central piece to an integrated campaign that includes video, social, digital, sampling, multi-level in-store activations and ambassador participation,” she said.

References

  1. ^ TrialTeam.com.au (www.bandt.com.au)

IBM 46X1290 1500 GB External

IBM 46X1290 blank data tape– Highest capacity tape cartridge built and tested to stringent LTO Ultrium Generation 5 specifications– Provides up to 3 TB (with 2:1 compression) of capacity in a single cartridge– Available in rewritable and write once; read many cartridge (WORM) models– Custom as well as blank and RFID-imbedded cartridge labels available– All models support I/T data encryption standards– New dual-partition capability designed to enhance the performance of time-encoding applications and support future tape innovations from IBM– The ideal green storage for data centers; designed for long data retention and archiving with no power required at rest– Designed to help improve read/write reliability by storing IBMs statistical media read/write analysis on every use of the cartridge when used with IBM LTO tape drives– Designed to adhere to widely supported Linear Tape-Open (LTO) Ultrium design specifications

  • Tape size: –
  • Compressed capacity: 3000 GB
  • Tape type: LTO
  • Total storage capacity: 1500 GB

Discounted: Sale Bargains

CSL – 3m HQ Platinum Toslink (optical / digital) cable (S/PDIF audio cable) | aluminium plug / gold-plated contacts / nylon braided | FOC fibre-optic cable | Home entertainment / Hifi / TV / consoles / media centre – Reduced

Outstanding sound quality due to Toslink-interface!

This premium CSL Toslink-cable transmits digital audio data within your home entertainment or hifi system. The CSL high premium Toslink-cable functions as optimal connection option for your audio devices. Connect your Toslink-capable devices like for example DVD- & Blu-Ray-Player, HDTV, PC-sound cards or game consoles with your Toslink-capable sound system.

Toslink-cables are also called fibre-optic cables. As a means of transmitting optical signals, these have the advantage that they are very unsusceptible to electrical and magnetic interference. Interference signals are therefore effectively prevented. An additional contribution to a first-class signal quality is further ensured by the gold-plated metal plugs. Furthermore to conventional stereo sound you can transmit surround sound formats like DTS and Dolby Digital.

These fibre-optic cables are highly resistant to magnetic or electrical interference. The transmitted audio data can therefore be played back undistorted and in best quality.

Product details:

• Connections: optical Toslink plug to optical Toslink plug (2× Toslink plugs (male)) • Gold-plated metal plugs ensure an optimal signal quality / conductivity • Compatible with any device which has a Toslink interface • Transmits all digital audio formats like 7.1, Dolby TrueHD, Dolby Digital, DTS, DTS HD Master audio, DVD Audio, LPCM, SACD, MPCM, 3D Sound, 5.1, 7.1 • Surround Sound with centre loudspeaker and subwoofer for optimal sound

  • Type designation: 3m (metres) HQ Platinum Toslink (optical / digital) cable | optical Toslink- cable / audio connection cable (fibre-optic cable)
  • Connections: optical Toslink plug to optical Toslink plug / 2× Toslink plugs (male) | gold-plated metal plugs for optimal signal quality
  • Features I: compatible with any device which has a Toslink interface / transmits all digital audio formats like 7.1, Dolby TrueHD, Dolby Digital, DTS, DTS-HD Master Audio, DVD Audio, LPCM, SACD, MPCM, 3D Sound, 5.1, 7.1, Surround Sound with centre loudspeakers and subwoofer for optimal sound
  • Features II: high quality processing / precisely fitting plugs / gold-plated contacts for better conductivity / excellent signal quality | nylon braiding / nylon coating
  • Connection suitable for home entertainment, TV, Playstation 3 (PS3), Playstation 4 (PS4), XBOX One, Blu-Ray Player, DVD Player, Media Centre etc.

Special Offers: Sale Items

1 2 3 77
Categories
Recent Comments