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Essential PH-1 Already $200 Off, Early Adopter Credit Offered

The Essential PH-1 is already permanently discounted by £200 less than two months after the smartphone from Andy Rubin’s startup first started shipping to consumers. The Palo Alto, California-based company described its discount as an attempt to make its flagship product and services available to more users. Presumably due to the fact that Essential significantly cut down on the price of the PH-1 so early into its promised lifespan, the company also announced a “Friends & Family Code” worth £200 which early adopters who already purchased its device at full price are able to put toward financing another PH-1 or the Essential 360 Camera mod for the handset on the firm’s official website.

Anyone who bought the Essential PH-1 before October 22nd is eligible to receive the coupon by filling out the form available below, with the startup noting that the offer will only be live until November 15th. The Essential 360 Camera is regularly priced at £199 and is currently even available at £179 from Essential’s website, meaning you can essentially exchange the promo code for a free mod. The wording of the company’s announcement suggests that the same coupon cannot be used for purchasing a two-year Essential Extended Care plan which is priced at £99 and offered alongside the device, though that may simply be because the warranty itself isn’t sold on its own.

The same discount is already live on Amazon for the Black Moon variant of the Essential PH-1, though the Pure White one is presently listed at £599, i.e. only £100 off. The company’s early discount was announced shortly after reports that the Essential PH-1 isn’t doing particularly well have emerged, with some industry trackers like BayStreet estimating that the device is underperforming even in the context of a niche product from a Silicon Valley startup and has only sold approximately 5,000 units in its first month on the market. An early and permanent 28.5 percent discount adds more credence to the possibility that the Essential PH-1 had a disappointing commercial debut, although the company unsurprisingly didn’t reflect on the phone’s performance while announcing its price drop.

The startup previously promised to deliver numerous new mods for the Essential PH-1, in addition to bringing the bezel-free Android flagship to other markets like Europe and Japan.

Buy The Essential PH-1 Apply For A £200 Friends & Family Code

Top Amazon exec Morgan Wandell jumps over to Apple Video

Why it matters to you

Apple is entering the realm of streaming original series, which could lead developers to increase quality of programming to compete. Morgan Wandell, a top executive at Amazon since 2013, has been lured away by Apple as part of its bid to increase scripted programming[1] in the streaming market. With Apple ready to drop as much as £1 billion[2] to develop original programming, according to Business Insider, they hope to become a major player in the industry.

Wandell arrived at Amazon from ABC Studios, and he has an impressive resume[3]. He helped develop such series as The Man in the High Castle[4], Jack Ryan, Sneaky Pete, and The Marvelous Mrs. Maisel.

While at ABC, he worked on such TV series as Gray’s Anatomy, Lost, Desperate Housewives, Private Practice, Criminal Minds, and Ghost Whisperer. The Hollywood Reporter notes that Wandell joins a team[5] that includes co-heads of video programming Zack Van Amburg and Jamie Erlicht, who were recently poached from Sony Pictures Television Apple’s first few attempts at original programming, such as Carpool Karaoke and Planet of the Apps[6], were underwhelming, to put it mildly.

It recently scrapped plans for an Elvis Presley miniseries produced by the Weinstein Company, amid the fallout from sexual harassment allegations. New moves at the executive level, however, indicate that Apple wants to position itself as a serious contender in streaming original series as part of an effort to make Apple Video a destination for documentaries and shows. According to the Wall Street Journal, they’ve partnered with Stephen Spielberg’s Amblin Studios[7] for a reboot of the anthology series Amazing Stories.

Although the hire has been in the works for months, it’s still a blow to Amazon, who Jeff Bezos wants to come up with “the next Game of Thrones[8].” Other tech companies want a piece of the pie as well — Facebook may be dropping a wad of cash[9] to develop its own scripted series. For comparison, HBO spends about £2 billion per year on original programming, Amazon spends approximately £4.5 billion, and Netflix around £7 billion. Apple’s £1 billion could fund as many as 10 television shows, with Erlicht and Van Amburg overseeing a cohesive strategy that the company has lacked thus far.

Will all these new moves pay off with the next House of Cards or The Handmaid’s Tale?

We’ll have to watch and see.

Editor’s Recommendations

References

  1. ^ its bid to increase scripted programming (www.digitaltrends.com)
  2. ^ drop as much as £1 billion (www.businessinsider.com)
  3. ^ he has an impressive resume (variety.com)
  4. ^ The Man in the High Castle (www.digitaltrends.com)
  5. ^ Wandell joins a team (www.hollywoodreporter.com)
  6. ^ Planet of the Apps (www.digitaltrends.com)
  7. ^ partnered with Stephen Spielberg’s Amblin Studios (www.wsj.com)
  8. ^ the next Game of Thrones (www.digitaltrends.com)
  9. ^ Facebook may be dropping a wad of cash (www.digitaltrends.com)

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  • 10.5ft x 9ft x 8.5ft in size including exit slides

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