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Essential PH-1 Already $200 Off, Early Adopter Credit Offered

The Essential PH-1 is already permanently discounted by £200 less than two months after the smartphone from Andy Rubin’s startup first started shipping to consumers. The Palo Alto, California-based company described its discount as an attempt to make its flagship product and services available to more users. Presumably due to the fact that Essential significantly cut down on the price of the PH-1 so early into its promised lifespan, the company also announced a “Friends & Family Code” worth £200 which early adopters who already purchased its device at full price are able to put toward financing another PH-1 or the Essential 360 Camera mod for the handset on the firm’s official website.

Anyone who bought the Essential PH-1 before October 22nd is eligible to receive the coupon by filling out the form available below, with the startup noting that the offer will only be live until November 15th. The Essential 360 Camera is regularly priced at £199 and is currently even available at £179 from Essential’s website, meaning you can essentially exchange the promo code for a free mod. The wording of the company’s announcement suggests that the same coupon cannot be used for purchasing a two-year Essential Extended Care plan which is priced at £99 and offered alongside the device, though that may simply be because the warranty itself isn’t sold on its own.

The same discount is already live on Amazon for the Black Moon variant of the Essential PH-1, though the Pure White one is presently listed at £599, i.e. only £100 off. The company’s early discount was announced shortly after reports that the Essential PH-1 isn’t doing particularly well have emerged, with some industry trackers like BayStreet estimating that the device is underperforming even in the context of a niche product from a Silicon Valley startup and has only sold approximately 5,000 units in its first month on the market. An early and permanent 28.5 percent discount adds more credence to the possibility that the Essential PH-1 had a disappointing commercial debut, although the company unsurprisingly didn’t reflect on the phone’s performance while announcing its price drop.

The startup previously promised to deliver numerous new mods for the Essential PH-1, in addition to bringing the bezel-free Android flagship to other markets like Europe and Japan.

Buy The Essential PH-1 Apply For A £200 Friends & Family Code

Zwim goggles integrate a near-eye display for underwater tracking

Why it matters to you

Now you can be like Iron Man in the pool. Zwim allows you to monitor your essential swimming data with an integrated near-eye display while underwater. Wouldn’t it be great if you could take more of your devices underwater[1] without worrying about any damage?

If you’re looking for more smart and wearable tech to take for a swim[2], Palo Alto company Fiscally Inc. just may have the perfect device for you. Its newest project, Zwim[3], recently went live on Kickstarter[4]. These goggles allow swimmers to see and monitor real-time data while underwater, functioning much like a head-up display.

Ceo/Founder and triathlete Taegoo Kang believes that waterproof watches simply do not work to track swims. The main reason for this is you have to stop in the middle of your swim in order to check the data on the watch, interrupting the flow of your workout. This obstacle led Kang to develop Zwim.

The goggles are designed to detect and calculate things like your time, laps, heart rate, and even how many calories you’re burning, all while swimming. The display module inside the Zwim goggles gives the wearer a high-resolution and full-color visual output. It provides high clarity even when you are in a bright environment, and you’re able to switch screens by simply pushing a button.

You can configure the number of sections per screen between 1 to 4 through the settings option. You can switch from the screen displaying your lap time, to your distance, heart rate, or calorie count. Following your extensive training session, you can open up your phone and use the mobile app to sync your data, check out your results, and even share with friends.

The connection between the Zwim goggles and your smartphone is going to be made through Bluetooth, and the app will be available for both iOS and Android phones. The goggles are even replaceable. If they begin to feel worn out or if they are accidentally damaged, you can simply separate the goggles from the main device So you don’t have to buy brand the Zwim tech again; just replace the goggles with a new pair.

The Zwim project has a funding goal of £50,000 by Saturday, December 2 of this year.

It currently has more than 45 backers and has raised over £15,000.

Editor’s Recommendations

References

  1. ^ devices underwater (www.digitaltrends.com)
  2. ^ wearable tech to take for a swim (www.digitaltrends.com)
  3. ^ Zwim (www.zwim.com)
  4. ^ Kickstarter (www.kickstarter.com)

iPhone X: An ugly deception?

Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives.

Oh, no it isn’t.

screenshot by Chris Matyszczyk/CNET

You must be quite tense. There’s less than a week to go[1] before you must decide whether to part with £999 — or even £1,149 for the 256 GB version — in order to secure an iPhone X. (Preorders start next Friday[2].) Is it, as Apple insists, the “smartphone of the future”?

Or is it just another iPhone that’s flattering to deceive? Let’s talk about the deception part, because it’s been disturbing me for some weeks now. Apple is marketing iPhone X on its site with these simple words[3]: “It’s all screen.”

It’s short. It’s memorable. Indeed, I have only one problem with it.

Look, I don’t want to be picky, but the iPhone X isn’t all screen. Look even for a moment and you’ll see there’s an ugly black blob at the top of the screen. It’s there to house the TrueDepth camera[4], which will determine whether you are who you look like you are via FaceID[5].

“It offends me. It’s ungainly and unnatural,” influential Apple commentator John Gruber mused[6] of the so-called notch. “I think Jony Ive either lost a bet or lost his mind.

It looks silly, and to pretend otherwise is nonsense,” he added. The marketing, however, tries to turn the nonsense into magical truth. Recently, Ken Segall — who spent 12 years creating ads for Steve Jobs’ Apple and NeXT — offered[7] that Apple’s advertising had always been “intelligent and accurate.”

Oh, I don’t know about that. Remember the “Genius” ads[8] that suggested Apple’s employees would be only too happy to help you if you turned up at their apartment? I suspect that wasn’t accurate. (And Apple tried to excise the ads from the web.)

I’m not sure the most recent promise of “Practically Magic[9]” is all too near the truth either, given that the words were first said about the rather prosaic iPhone 7. Still, Segall is similarly perturbed by the all-screen idea. He sees it as Apple “playing loose with words and images.”

“Of course we can see with our own eyes that iPhone X is not all-screen. It has a noticeable edge around the entire display, which even the Samsung S8 does not have. And then there is ‘the notch,'” he said.

Yes, the notch that only seems less prominent when you have a picture on the screen that happens to have a black area at the top. Does Cupertino believe it can inject the All-Screen thought into human minds and expect people to buy it over the evidence of their own eyes? Did no one, for a moment, stop to wonder whether there might be other, less inaccurate formulations?

And what if, one day, Apple releases a notchless phone? Will Apple simply not mention the screen? Or will it go for “Notchless.

Matchless.”? Apple didn’t immediately respond to a request for comment. I do, though, have a depressing thought.

No, not the one that says, “this is just advertising and no one expects it to be accurate.” Look around. We live in an era in which so much of what we hear is, if I may borrow the phrase the president invented[10], fake news.

What’s a little exaggeration when faced with the blatant nonsense that’s peddled at us every day? Look at my picture. I’m all handsome.

Wouldn’t you agree?

References

  1. ^ less than a week to go (www.cnet.com)
  2. ^ start next Friday (www.cnet.com)
  3. ^ with these simple words (www.apple.com)
  4. ^ TrueDepth camera (www.cnet.com)
  5. ^ FaceID (www.cnet.com)
  6. ^ mused (daringfireball.net)
  7. ^ offered (kensegall.com)
  8. ^ the “Genius” ads (www.cnet.com)
  9. ^ Practically Magic (www.cnet.com)
  10. ^ the phrase the president invented (www.cnn.com)

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