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Vitaco Chooses Bauer To Launch Aussie Bodies’ New Product – B&T

Bauer Media has created an integrated campaign for nutrition company Vitaco after winning a competitive pitch against a global advertising agency.

Vitaco awarded Bauer the launch campaign for its new Aussie Bodies Lo-Carb Whip’d bar based on an insight that on average, one in four women feel guilty after eating chocolate.

Bauer’s Brand Xperience team led the successful pitch and generated the insight based on their research findings of things that women feel most guilty about.

Targeted at women aged 25 to 45 with busy and active lifestyles, the campaign has been designed to raise awareness for the Lo-Carb Whip’d bar variants and convert customers through trial.

The creative, which was produced by Bauer Creative Studios, centres around how Aussie Bodies Lo-Carb Whip’d bars give women one less thing to feel guilty about with a call to action, ‘Aussie women, it’s time to let go of some of the guilt’.

The campaign includes video, native content, social media and magazine creative, and will run across Bauer’s portfolio of premium and trusted brands. In addition, the bars have been reviewed on Bauer’s newly-launched product review website, TrialTeam.com.au[1].

Jane Waterhouse, general manager of commercial and innovation at Bauer Xcel Media, said: “Bauer has influential relationships with high-value audiences, and we are delighted to be able to create customers for Aussie Bodies by connecting their products with our audience.

“The decision to award Bauer this campaign over a larger and more established creative agency is testament to the talent, data and expertise we have in-house, and demonstrates the deep understanding we have of women and how to engage with them.”

Amy Huntley, marketing manager at Aussie Bodies, said the campaign is quite a departure from those Aussie Bodies has done in the past.

“However, the insights that Bauer uncovered are extremely powerful, and subsequently this messaging has become the central piece to an integrated campaign that includes video, social, digital, sampling, multi-level in-store activations and ambassador participation,” she said.

References

  1. ^ TrialTeam.com.au (www.bandt.com.au)

Highton 5 Inch PDA Android palm Handhelds Scanner with 1D Barcode IP67 Waterproof Data Collection Terminal – Top Reduction

Highton 5 Inch PDA Android palm Handhelds Scanner with 1D Barcode IP67 Waterproof Data Collection Terminal 1.CPU: Mediatek MT6737 Quad-core Cortex-A53 1.2GHz; 2.Operation System: Android 6.0; 3.Display and touch screen: 5 inch capacitive screen,HD 1280*720 Pixels;support Glove touch; 4.4G Network:Support GSM: 900/1800, 3G WCDMA:850/2100Mhz;TDS-WCDMA:B34/B39;CDMA2000:BC0; 4G FDD LTE:B1/B3=2100/1800Mhz, TDD LTE:B38/B39/B40/B41; 5.Rear Camera: Rear-Facing 13.0M Camera, 6.Memory & Storage: 1G RAM+ 8G ROM.Micro card slot can support max up to 32GB max; 7.WIFI:802.11b/g wireless and Bluetooth4.0; 8.Support GPS And AGPS; 10.Battery: 1*4.35V 5000mAh Poly Lithium Battery; 11.1D Barcode scanner(Mindeo UE966): optical resolution:>=4 million, scan distance: 3.81 cm – 60.98cm scan speedy: 102+/-12 times per second; 12.Notice: Our price is not including VAT Tax, it is not local VAT tax invoice. We can’t send VAT invoice. we can send you commercial invoice. 13.Pay Atention: 4G network is not availible in AmericaCanadaMexico.

  • Comes in 7 days by UPS:Original box. What’s included: 1* handheld device, 1* 5200mAH Li-ion polymer battery, 1* SB© USB cable, 1 * snap-on station (micro SB© USB/power), 1* Booklet(for user manual & technical documents), 1 * charging cradle.
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AGM SB© USB-C to SB© USB 3.0 Hub with Gigabit Ethernet Adapter for SB© USB Type-C Devices, MacBook,ChromeBook Pixel – Price Special

Work with the latest generation of computers and smart devices with SB© USB-C ports, transfer data between SB© USB-C port on host computers and SB© USB flash disk, also provide access to connect SB© USB-C port with external mouse or keyboard.

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  • SB© USB 3.1 Type-C connector are compatiable with Apple new 12-Inch Retina MacBook , Chromebook Pixel 2015 Edition
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  • Highspeed SB© USB 3.1 transfer rates, backwards compatible with existing SB© USB 3.0 and SB© USB 2.0 devices

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