Wise Owl Shopper Discounts

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Essential PH-1 Already $200 Off, Early Adopter Credit Offered

The Essential PH-1 is already permanently discounted by £200 less than two months after the smartphone from Andy Rubin’s startup first started shipping to consumers. The Palo Alto, California-based company described its discount as an attempt to make its flagship product and services available to more users. Presumably due to the fact that Essential significantly cut down on the price of the PH-1 so early into its promised lifespan, the company also announced a “Friends & Family Code” worth £200 which early adopters who already purchased its device at full price are able to put toward financing another PH-1 or the Essential 360 Camera mod for the handset on the firm’s official website.

Anyone who bought the Essential PH-1 before October 22nd is eligible to receive the coupon by filling out the form available below, with the startup noting that the offer will only be live until November 15th. The Essential 360 Camera is regularly priced at £199 and is currently even available at £179 from Essential’s website, meaning you can essentially exchange the promo code for a free mod. The wording of the company’s announcement suggests that the same coupon cannot be used for purchasing a two-year Essential Extended Care plan which is priced at £99 and offered alongside the device, though that may simply be because the warranty itself isn’t sold on its own.

The same discount is already live on Amazon for the Black Moon variant of the Essential PH-1, though the Pure White one is presently listed at £599, i.e. only £100 off. The company’s early discount was announced shortly after reports that the Essential PH-1 isn’t doing particularly well have emerged, with some industry trackers like BayStreet estimating that the device is underperforming even in the context of a niche product from a Silicon Valley startup and has only sold approximately 5,000 units in its first month on the market. An early and permanent 28.5 percent discount adds more credence to the possibility that the Essential PH-1 had a disappointing commercial debut, although the company unsurprisingly didn’t reflect on the phone’s performance while announcing its price drop.

The startup previously promised to deliver numerous new mods for the Essential PH-1, in addition to bringing the bezel-free Android flagship to other markets like Europe and Japan.

Buy The Essential PH-1 Apply For A £200 Friends & Family Code

‘Stranger Things’ addict? Here’s how Netflix sucked you in

One of Netflix[1]‘s highest aspirations is to get you binging on shows like Eleven wolfs down her Eggo waffles. Netflix, the world’s biggest subscription video service by members, tends to jealously guard its data. But ahead of the season 2 premiere Friday of supernatural thriller “Stranger Things[2],” the company lifted the curtain on some of the tricks it uses to entice its members into clicking play.

From tags to “taste communities,” Netflix tries to personalize its service, right down to the image you see splashed across your screen when you fire up the app. “If you look at someone else’s Netflix screen, not only will they have different titles featured,” said Todd Yellin, Netflix’s vice president of product, in a presentation to reporters last week. “Even the images around each of the titles is catered to each individual member.” It’s a rare look inside the machinations of the video service, which is aiming for global video domination one original show or movie at a time.

The stakes are high for Netflix, which said it will spend as much as £8 billion on programming next year[3]. That’s why shows like “Stranger Things” are so critical. It’s a worldwide hit, literally — the company found one person who watched the first season in Antarctica.

To help spread the word, Netflix starts by figuring out the nuances that define the show. Netflix hires taggers around the world who watch every piece of content and tag it for things like tone — tense, ominous, scary — and storyline — buddy story, missing person, family in crisis. (If you’re wondering how you could land one of these paid gigs, Netflix says they’re posted to its jobs website when they become available.)

More than one portal into the Upside Down

Netflix’s algorithm applies 12 tags to “Stranger Things” to capture nuances of how different people relate to it. That means that while some of you see “Stranger Things” in a row for TV mysteries, others find it in sci-fi thrillers.

To figure out clusters of shows and movies that seem to appeal to the same people, Netflix has identified 2,000 “taste communities.” “Stranger Things” is the most popular title in “a bunch” of those, Yellin said.

Netflix “taste communities” that rank “Stranger Things” as the most-watched title can have completely different shows rounding out their top six.

Netflix

While “Stranger Things” may top many taste communities, it doesn’t mean those lists are identical. One taste community with “Stranger Things” as No.

1 had horror items like “The Mist” and “Scream” in its top six, while another placed “Stranger Things” at the top of ahead of teen programming like “13 Reasons Why” and “Pretty Little Liars.”

Getting personal

Movie recommendations aren’t the only things Netflix personalizes. It tailors how your recommendations look, too, by specializing the image that accompanies them.

Different images worked best to draw in viewers with different TV tastes.

Netflix

Netflix found that people who like documentaries were more likely to watch “Stranger Things” if it had a picture of Chief Hopper in his uniform.

People who gravitate to action, horror and romance were more likely to click on the title with an image of Eleven staring intensely, while drama fans were most attracted to a picture of Eleven from far away. Picking the images is “a mixture of art and science,” Yellin said. The art comes from finding a diversity of strong images for the show.

Then, through an image comparison method called A/B testing, “within a day, we home in on ‘This kind of image is resonating with this kind of viewer,'” he said.

First-timers

The company also approaches promotion differently depending on whether you’ve watched a program or not. The debut of the second season, Netflix has found, is a good time to target people who haven’t watched the show at all. In the year since the first season of “Stranger Things” landed, Netflix has compiled data about people who it believes would like the show but haven’t watched yet. “Someone who hasn’t, we want them to start it at season one, episode one,” he said.

Video promotion is “the next frontier” for Netflix, Yellin said. If you watch Netflix on a TV, you’ve probably noticed it automatically playing a trailer, the opening credits or the show itself after a few seconds. But the next stage of video promotion will likely personalize the clip that unspools, much like title images are tailored today, Yellin said.

Something that sets “Stranger Things” apart from the average show on Netflix is the screen you watch it on. Generally, about two-thirds of Netflix viewing is on televisions[4] — but for “Stranger Things,” the proportion of big-screen viewing is higher. As of this month, Netflix has more than 1,200 hours of 4K content and more than 200 hours of content using an imaging technique called high dynamic range, and it says those high-quality image formats are growing in popularity.

Netflix expects viewing of “Stranger Things” season 2 to have four times as much 4K watching compared with the first season, Yellin said. All the better to capture every nook and cranny of that Eggo waffle. The Smartest Stuff[5]: Innovators are thinking up new ways to make you, and the things around you, smarter.

iHate[6]: CNET looks at how intolerance is taking over the internet.

References

  1. ^ Netflix (www.cnet.com)
  2. ^ Stranger Things (www.tvguide.com)
  3. ^ £8 billion on programming next year (www.cnet.com)
  4. ^ televisions (www.cnet.com)
  5. ^ The Smartest Stuff (www.cnet.com)
  6. ^ iHate (www.cnet.com)

Halloween offer: Frameless smartphone Bluboo S8 gets $50 discount

Bluboo website

Chinese mobile manufacturer Bluboo has reduced the price of its premium smartphone ‘Bluboo S8’, as a part of the discount offered during Halloween. The actual price of Bluboo S8 is £190, and with discount, customers can buy it at just £140. A huge discount of £50 is expected to bring about a sales boom for the company during the Halloween discount period.

The discount sale began on October 21, and it will run through October 31. The company does not demand any kinds of coupon or code to avail the discount. Customers can directly log in to the shopping site, and add this smartphone to the cart at just £140.

S8: Bluboo’s flagship product Bluboo S8 is one of the most popular products from the Chinese company. The smartphone comes with a frameless full-HD screen display featuring an aspect ratio of 18:9.

The screen is made by Japanese Company Sharp, which gives an ultimate visual experience for Bluboo users. Upon its release, the smartphone received rave reviews from customers, and the main reason behind the acceptance was nothing but the high-end features offered by the gadget at a very affordable rate. Bluboo S8 is powered with 3GB RAM, and it has an internal storage capacity of 32GB.

The memory can be expanded up to 256 GB with an expandable storage device. The device is powered by a 3450 mAh battery which offers a decent battery backup experience. Bluboo S8 runs on Android 7.1.1 platform, and it also sports dual rear cameras with LED flash.

The cameras used in the device are made by Sony, and it guarantees perfect clicking experience for its users.

The device has two sim card slots, and its body is less than 9mm, which gives it a sleek look.

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