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PChomestore Marketplace says free delivery strategy works

Taiwan mobile C2C site, PChomestore Marketplace claims that it has recorded annual monthly order in excess of 6 million, just six months following the introduction of free shipping for customers. With an 800-fold growth of more than 170 million items available on its platform, PChomestore Marketplace claims it has surpassed Shopee to become Taiwan’s top e-commerce provider in terms of order figures. “Central to PChomestore Marketplace’s success is our free shipping marketing strategy, coupled with premium offerings and coupon deals that incentivize self-collection and greater spending”, said Irene Huang, Chief Operating Officer of PChomestore Marketplace.

“Additionally, a large percent of the market share was acquired through our social media efforts, where the average Facebook post attracts over a thousand responses. In particular, our Million Dollar Shopping Spree fared exceedingly well, with 6 thousand coupons being redeemed in the short span of 7 minutes. In light of soaring consumption activities and an increase in demand for quality products at affordable prices, PChomestore Marketplace constantly innovates to offer consumers the most cost-efficient deals.”

Merchants on PChomestore Marketplace have attested to the effectiveness of the mobile e-commerce giant’s free shipping strategy, with one retailer selling over 2,000 packs of instant noodles. At present, PChomestore Marketplace offers up to six concessions for users of the site: Free transactions for merchants, free listings for merchants, free collection of items at convenience stores, free credit card transactions for merchants, free withdrawals for merchants, and zero charges for returns on goods previously purchased through ATM transactions. PChomestore Marketplace’s best-selling product categories include beauty and cosmetics, women apparel, baby & maternity, and home & lifestyle.

Parent company of PChomestore Marketplace, PChome Group, currently holds top spot in Taiwan with its B2C business, 24-hour shopping services, and Ruten Action. Export.gov describes the e-commerce market in Taiwan as growing rapidly over the past few years and estimates e-commerce to be a US£37.6 billion industry in 2016. With a 5-year average growth rate of 10-20%, it is predicted that online sales in Taiwan will eventually overtake physical store sales.

Estimates put e-commerce penetration rate as one of the highest in the world. A maturing e-commerce base has seen a shift to convenience over access as the driver of e-commerce growth among local consumers. According to Export.gov, clothing and apparel remain the most widely purchased products.

However it is also noted that purchase of basic household necessities is up on the back of improved delivery service.

An opportunity that PChomestore Marketplace is capitalizing upon.

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With a wide range of high street stores, popular restaurants and major attractions to choose from they are the perfect gift for almost any occasion. Find out more about Love2shop[1]


  1. ^ Find out more about Love2shop (www.love2shop.co.uk)

You can easily take the Rome Citizen Bike on the plane with you

Why it matters to you

The Rome Citizen Bike is just 21 pounds and can be handled as a piece of luggage. Taking a bike on the subway system of New York is difficult enough, so of course, most of us would never even consider flying with our two-wheeled vehicles. But with the Rome Citizen Bike[1], you can bid inconvenience adieu (at least, when it comes to transporting bicycles).

The bike not only folds into a more convenient form[2], but also comes with an airplane-friendly roller bag, so you can roll your bike around on an extra set of wheels. Lightweight enough to actually travel with, the Rome (when folded and stored) is about the size of a standard suitcase. Capable of being folded down in seconds, you’ll only be carrying about 21 pounds of bike with you when you take to the skies (which, let’s be honest, is probably less than the bulk of clothing you’ve packed for your expedition).

“Rome is based on the goal of how great would it be if you could easily and affordably travel with a bike — without any technical concerns. We designed features to remove any obstacle to simply unfold and go,” said Citizen Bike founder, Avery Pack. “Citizen is about supporting a lifestyle of going and being human. We just want more people to get out there and roam.”

The bicycle promises to come packed with a number of “worry-free” features, like the Airless Muffin tires that give way for flat-free, low-maintenance riding. Then, there’s the single-speed, chainless belt drive that allows for simple and durable construction, and will never require any grease. Even with its carrying case, the entire bike weighs under 30 pounds, so you shouldn’t have to worry about paying oversized or overweight baggage fees.

Citizen Bike[3] comes with a companion smartphone app that can allow you to share your biking adventures and track others’ routes, so when you do decide to roam the world, you can see how others have done it before you. And while this level of convenience may seem like something that will cost you a pretty penny, Citizen Bike aims to keep its products affordable. As such, the Rome’s price tag is a rather diminutive £499.

That said, this isn’t necessarily the bike for a serious cyclist[4], but if you’re simply looking for an environmentally friendly and economical way to get around the world, the Rome Citizen Bike may be worth a closer look.


  1. ^ Rome Citizen Bike (www.citizenbike.com)
  2. ^ folds into a more convenient form (www.digitaltrends.com)
  3. ^ Citizen Bike (www.citizenbike.com)
  4. ^ cyclist (www.digitaltrends.com)

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