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Essential PH-1 Already $200 Off, Early Adopter Credit Offered

The Essential PH-1 is already permanently discounted by £200 less than two months after the smartphone from Andy Rubin’s startup first started shipping to consumers. The Palo Alto, California-based company described its discount as an attempt to make its flagship product and services available to more users. Presumably due to the fact that Essential significantly cut down on the price of the PH-1 so early into its promised lifespan, the company also announced a “Friends & Family Code” worth £200 which early adopters who already purchased its device at full price are able to put toward financing another PH-1 or the Essential 360 Camera mod for the handset on the firm’s official website.

Anyone who bought the Essential PH-1 before October 22nd is eligible to receive the coupon by filling out the form available below, with the startup noting that the offer will only be live until November 15th. The Essential 360 Camera is regularly priced at £199 and is currently even available at £179 from Essential’s website, meaning you can essentially exchange the promo code for a free mod. The wording of the company’s announcement suggests that the same coupon cannot be used for purchasing a two-year Essential Extended Care plan which is priced at £99 and offered alongside the device, though that may simply be because the warranty itself isn’t sold on its own.

The same discount is already live on Amazon for the Black Moon variant of the Essential PH-1, though the Pure White one is presently listed at £599, i.e. only £100 off. The company’s early discount was announced shortly after reports that the Essential PH-1 isn’t doing particularly well have emerged, with some industry trackers like BayStreet estimating that the device is underperforming even in the context of a niche product from a Silicon Valley startup and has only sold approximately 5,000 units in its first month on the market. An early and permanent 28.5 percent discount adds more credence to the possibility that the Essential PH-1 had a disappointing commercial debut, although the company unsurprisingly didn’t reflect on the phone’s performance while announcing its price drop.

The startup previously promised to deliver numerous new mods for the Essential PH-1, in addition to bringing the bezel-free Android flagship to other markets like Europe and Japan.

Buy The Essential PH-1 Apply For A £200 Friends & Family Code

Essential Phone is now a more reasonable $499

Josh Miller/CNET

The heavily hyped, Andy Rubin-backed Essential phone launched late in August. Now, two months later, its price has been cut from £699 to £499. The news was announced in a Sunday blog post[1] by company president Niccolo de Masi.

He said the price cut comes in lieu of the company spending money on an expensive marketing campaign. “We could have created a massive TV campaign to capture your attention,” Masi wrote, “but we think making it easier for people to get their hands on our first products is a better way to get to know us.” A spokesperson added to this, telling CNET, “We’ve heard from many people that once they got their hands on an Essential Phone they were hooked by the device’s unique look and feel… it was a strategic decision to invest in bold pricing to get our products into more hands instead of traditional marketing such as TV to generate awareness and word of mouth.”

People who bought the phone upon release could be understandably miffed, so Essential is offering anyone who did so[2] prior to Oct.

22 £200 off their next phone or 360 camera purchase. The caveat is you, or whoever you give the voucher to, have to use it by Dec.

15. The Essential Phone PH-1[3] is a beautiful device, but didn’t meet expectations considering its pedigree — the company is founded by Andy Rubin, the co-founder of Android — and hefty price.

But that price isn’t so hefty now. The Essential Phone now competes with midrange phones[4] like the Moto Play Z2[5], rather than the Apple iPhones[6] and the Google Pixels[7] of the world. With that, it’s now an easier phone to recommend.

It’s powered by a super-speedy Qualcomm Snapdragon 835 processor, with the price cut making it among the cheapest phones sporting it. Only the currently-out-of-stock OnePlus 5[8] beats Essential, at £479, though you’ll have to order that phone online. The life of the PH-1 hasn’t been all smooth.

Originally scheduled for a June release, it was delayed several times[9]. It launched with dodgy camera app[10], which has since been updated, and it failed our drop test[11] despite the company’s claims that the titanium and ceramic phone doesn’t need a case. Batteries Not Included[12]:The CNET team shares experiences that remind us why tech stuff is cool.

CNET Magazine[13]: Check out a sampling of the stories you’ll find in CNET’s newsstand edition.

References

  1. ^ in a Sunday blog post (www.essential.com)
  2. ^ offering anyone who did so (www.essential.com)
  3. ^ Essential Phone PH-1 (www.cnet.com)
  4. ^ phones (www.cnet.com)
  5. ^ Moto Play Z2 (www.cnet.com)
  6. ^ Apple iPhones (www.cnet.com)
  7. ^ Google Pixels (www.cnet.com)
  8. ^ OnePlus 5 (www.cnet.com)
  9. ^ it was delayed several times (www.cnet.com)
  10. ^ launched with dodgy camera app (www.cnet.com)
  11. ^ failed our drop test (www.cnet.com)
  12. ^ Batteries Not Included (www.cnet.com)
  13. ^ CNET Magazine (www.cnet.com)

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