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Foundation gifts 25 acres, $1.37M for Parklands – Dubois County … – The Herald

Pictured from left to right: Bill Kaiser, Community Foundation legal counsel; Andy Seger, Community Foundation president; Ken Buck, Jasper Park & Rec director; Roger Seger, Jasper Park & Rec. president; Clayton Boyles, Community Foundation executive director;a nd Terry Seitz, Jasper mayor.

From local sources

JASPER — The last 25 acres of land planned to become the Parklands had officially been gifted to the City of Jasper.

Dubois County Community Foundation has gifted the 25 acres of land that is adjacent to the existing 50-acre park, bringing the total area up to the planned 75 acres.

The Foundation purchased the 25 acres through contributions from private donors, a bargain sale of the land by the Eversman and Gramelspacher-Nordhoff families and a matching grant from the Bicentennial Nature Trust and Indiana Heritage Trust. The Trust will ensure the 25 acres of woods will be protected and preserved for future generations.

In addition to the land, the Community Foundation also granted $1,372,356.48 of private contributions to the City of Jasper for the Parklands project.

“This project showcases a true public-private partnership,” said Roger Seger, Park Board president. “We’ve had a strong relationship with the Community Foundation from the beginning.”

The park board and Community Foundation will continue to work together on the Parklands as well. The Community Foundation also holds The Parklands Endowment, which was created by private donors with the purpose of supporting the yearly maintenance and upkeep cost of the park, which is estimated between $40,000 and $70,000 a year. The endowment will help alleviate those costs.

“The Parklands now has preserved assets to take care of future needs,” said Clayton Boyles, Community Foundation executive director. “We’re grateful to those with the foresight to ensure the Parklands is sustained by an endowment and enjoyed for many generations to come.”

B&M launch HUGE garden clearance sale – and it’s happening in Exeter – Devon Live

Major discount store B&M is offering even more discounts with their HUGE garden clearance sale – and you can bag yourself a bargain at the Exeter and Tiverton stores.

The store has now launched its clearance sale, meaning hundreds of items are almost half price.

Products which are included range from household items to garden furniture and everything in between.

Read more: ‘I won’t get my money back’ says angry Olly Murs fan[1]

Stand out pieces from the sale include Flymo Visimo Lawnmower, which was £99.99 now £59.99and the Black and Decker paint sprayer was £59.99 now £29.99 .[2][3]

Garden furniture includes the Jakarta Wooden Bench which was £49.99 now £34.99 and the Venice Cube Rattan Furniture Set was £249.99 now £199.99 .[4][5]

As you can see, they’re plenty of big brand products which have been discounted, including pieces from Black & Decker, Russell Hobbs, Flymo and Morphy Richards.

It is not clear how long the sale will be on for, but we expect it to be hugely popular.

The offers are available in store, you can find your nearest B&M store here.[6]

Read more: Family rave to be held in Devon this weekend[7]

References

  1. ^ ‘I won’t get my money back’ says angry Olly Murs fan (www.devonlive.com)
  2. ^ Flymo Visimo Lawnmower, which was £99.99 now £59.99 (www.bmstores.co.uk)
  3. ^ the Black and Decker paint sprayer was £59.99 now £29.99 (www.bmstores.co.uk)
  4. ^ Jakarta Wooden Bench which was £49.99 now £34.99 (www.bmstores.co.uk)
  5. ^ Venice Cube Rattan Furniture Set was £249.99 now £199.99 (www.bmstores.co.uk)
  6. ^ here. (www.bmstores.co.uk)
  7. ^ Read more: Family rave to be held in Devon this weekend (www.devonlive.com)

Believable product reviews build consumer trust for businesses – Marketing Tech

Imagine you receive an email asking you to leave an online review for a concert you went to a decade ago. Besides being a test of your beer-befuddled memory, it would also ring a few alarm bells, wouldn’t it?

Or maybe you are suddenly requested to leave a review for a restaurant you have never heard of and which on further inspection turns out to be a back-street wheelie bin compound.

Sadly, these are real-life examples of the various ruses that have eroded confidence in online reviews, even though the vast majority of shoppers still rely on them when buying something, whether online or in a store.

74% of UK shoppers say reviews usually influence them to some extent

A 2017 Feefo survey of 2,000 consumers found that 74% of UK shoppers say reviews usually influence them to some extent, and 66% are most likely to read online reviews after finding out the price of a product they are considering purchasing.

The invitation to leave a concert review allegedly came from a ticket-resale website trying to shake off negative headlines, but ended up triggering more bad publicity and was entirely counter-productive.

Scepticism grows very quickly when such ploys are exposed, making the whole issue of fake or engineered reviews one that needs to be resolved urgently and effectively.

Sceptical consumers

It is not a trivial matter. Not only are reviews incredibly useful in offering us confidence and guidance, they can save us time in reaching a decision, whatever we are buying – whether it is lightbulbs, holidays, cars or houses.

Reviews can also be a real spur to a business, kicking it up the backside and enabling it to find out with greater precision what its customers want and where things are going wrong.

The problem with the industry is that anyone can go online and buy a bucket-load off-the-shelf reviews that make a business look superficially wonderful. 

anyone can go online and buy a bucket-load off-the-shelf reviews

Only last year, the House of Lords European Union Committee issued a warning to companies for misleading consumers with fake reviews and bogus discounts.

What consumers need are reviews they can believe in – that have gone through some process of authentication. The Feefo research showed that only 7% of consumers completely trust reviews. Shoppers are no longer so easily manipulated by fake reviews or the filtering out of criticism.

While most consumers are not inclined to buy ice cream-makers or double-glazing on the strength of a one-star rating, they regard the absence of anything negative in a string of reviews as suspicious. And they extract what they need, even from poor reviews. The absence of children’s play facilities at a hotel may feature in a series of griping reviews by parents, but be the kind of indicator an amorous couple is looking for when seeking a tranquil venue.

Consumers also like leaving reviews. In fact the bigger the purchase, or the more related to personal taste it is, the more likely they are to leave a short assessment, good or bad, emphasising how investing hard-earned cash in a product or service entails a degree of emotional commitment. Just look at all the long strings of reviews for cars and holidays.

Learning from negativity

All businesses need to wake up to the fact that going online to share an experience on social media is second nature to ever-growing numbers of consumers and if they cannot leave honest, critical reviews on the company website, they will make sure they are heard on Facebook.

Businesses no longer need to fear negativity – they can learn from it.

For example, lousy star-ratings have often turned out to be about the failures of the delivery company and not the product. Using reviews to sort out these problems quickly, means a business can improve its performance immediately without the risk of suddenly being roasted in a fire-pit of bad reviews on social media.

Businesses no longer need to fear negativity – they can learn from it.

You can also take a more daring approach, such as the one this Bristol bar[1] took when they received a really bad review.

Advances in AI are now transforming the review sector, too, making it possible to extract what is valuable to either the business or individual consumers from thousands of reviews they would never otherwise have time to comb through.

If your business is interested in how a new phone’s battery life is affecting consumer sentiment, the AI will accurately monitor and extract for you what has been said on the topic from thousands of reviews.

We may be in the age of “fake news” and “post-truth” opinions but it is time for falsified or filtered reviews to be banished.

Once they are, it isn’t just consumers who will gain, businesses will learn more about how to improve products and services. They will find out what consumers really think, rather than just relying on how many stars they receive.

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References

  1. ^ Bristol bar (www.bristolpost.co.uk)

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